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Beer Selection - For Whom the Bell Tolls

few years are now telling the Fiera di Rimini as the sad decline of the "good old days that were." Last year I was allowed to suggest the name change , from an empyrean Planet Beer in a more realistic "Satellite beer. I was almost taken at its word, but it certainly does not fill me with satisfaction. In part, I admit, the bitterness was due to staff downsizing, and then working, since I am a freelance pay, but the fact was plain for all. Missing the big groups, disappeared mid-sized companies. If the first case, the correct explanation should be sought in the market changes, acquisitions by the big distributors of drinks had less need to be a wild B2B fair, in the second case, the reasons are probably looking for the static the Italian market (consumption growth is virtually at a standstill) and the high costs of the Fair. Of course there are the artisans, are growing in number and you find all of them passionately, and to discover new breweries to sample new beers. But I wonder all the time, many useful contacts are made at the fair? How many handshakes and toasts have a future? Probably more than I suspected, because the brewers do not think you make good the only way to Rimini for a nice glasses. At least that's what I hope ...

The photo is of 2010

Sure do Beer Selection reduced to a wretched pavilion included the presence of spirits, Bertagnolli, vendors of energy drink, Playboy seems to me, with a stand Interbrau reduced almost to a flicker (who remembers last year's will understand) and various stand publishers, suppliers of raw materials and equipment manufacturers, leave me some concern. Craft brewers remain strong with their undoubted success and a strong discounts for the rental of the booth. Certain statements in the last "big" however, are unequivocal: Rimini is now considered a regional fair. When was once the national fair par excellence, one of the most important, specifically important in Europe. It was common to meet CEOs of large German companies, export manager of breweries English, Danish, British. Today all that is missing. Remain, it is true, artisan producers, with all their cargo of novelty and enthusiasm and their desire to nibble market share to large companies. Likely that we can succeed, but the fact is that no one, neither big nor artisans, able to grow the total consumption. I think this is worrying because it could, but I use the conditional mean that even the artisans are able to capture new consumers, only to convert the old. I do not know with certainty who is ringing the bell. Just that I feel play the chimes ...